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Reuters

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The San Francisco-based Pets.com has the great advantage of being backed by online powerhouse Amazon.com. . . . ‘Pets products seems like a pretty homespun industry,’ says Pets.com chief executive Julie Wainwright. ‘When people saw the size of this market, they were blown away.’

U.S. News and World Report

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In Silicon Valley, entrepreneurs are buzzing about pets. ‘It’s one of the last great consumer spaces for the Internet left to address,’ declares Julie Wainwright, who runs the newly launched Pets.com.